Mercedes-Benz Malaysia 1Q sales up 13.2%

Daimler said the return on sales at Mercedes-Benz cars fell to 7.3 percent in the fourth quarter from 9.5 percent in the year-earlier period.

KUALA LUMPUR: Mercedes-Benz Malaysia's (MBM) sales for the first quarter of 2018 (1Q18) rose by 13.2 per cent growth to 3,335 vehicles compared with the same quarter last year (1Q17).

In a statement here today, MBM said, January recorded an impressive sales of 1,200 vehicles, a 32 per cent increase compared with January 2017.

“Mercedes-Benz remains the undisputed leading premium brand in Malaysia with a 2.8 per cent market share. This is due to customer-centric strategy emphasising on premium products and superior service,” it said.

The company was committed to invest in customer services and network development, it said.

For the quarter under review, MBM said, its locally-produced limousines and the compact vehicles rose by eight per cent and 37.3 per cent respectively compared with the same period last year, “The Mercedes-Benz sports utility vehicle range also remained a growth driver recording 675 units sold, which translated into a 13.6 per cent jump from the same period last year,” it said.

It said complementing the Mercedes-Benz end-to-end experience, Mercedes-Benz Services Malaysia continued to offer financial peace of mind through its customisable financial and insurance solutions, resulting a servicing portfolio of over RM2.4 billion.

It said globally, Mercedes-Benz achieved its best ever quarter at 594,304 units (+six per cent) sold with the best month of all time in March 2018 at 237,307 units (+3.9 percent) sold compared with 2017.

President/Chief Executive Officer, Dr Claus Weidner, said MBM's long-term strategy of bringing customers close and keeping them at the centre of the company's activities continued to deliver results.

“Working hand-in-hand with our extensive dealer network, we managed to remain attentive to the customers' preferences and needs,” he said.

He said MBM has introduced EQ, the new brand for electric mobility which stood for ‘Electric Intelligence'.

The introduction of the EQ brand, an endeavour that would bring with it the maiden steps for this exciting new direction in the form of a redesignation of the C 350 e and E 350 e as EQ Power products, he said.

“We believe that the EQ brand will take us forward into the future of mobility with emphasis and innovation in connectivity, autonomous drive capabilities and shared services,” Weidner said.- Bernama
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