The business of relationship

Lorraine: The trust given by clients to us is what relationships today should be made of.

Dentsu Aegis takes its ties with customers to the next level with ‘Eigyo’ culture

THE global advertising industry is in a state of conundrum with competition flaring from all directions. Previously only competing with one another, advertising agencies now have to deal with new players like technology companies and consultancies setting foot in the advertising turf to fight for market share.