Proton records slightly lower 2017 sales from previous year

All eyes will be on Proton Holdings Bhd as the national car company plots its return to the top with Chinese strategic partner Zhejiang Geely Holding Group Co Ltd in the driving seat.

KUALA LUMPUR:? Proton Holdings Bhd's sales for 2017 was slightly lower at 70,991 units from the 72,291 sold the previous year, due to lower taxi orders.

In a statement, the national car manufacturer said the Saga, Persona and Ertiga made up 80 per cent of total Proton car sales for 2017.

“Our best-selling car, the Saga registered steady sales at above 30,000 units in 2017. As the most affordably-priced sedan, the Saga is still viewed as the best value-for-money car in its segment, and hence, maintained its popularity among first time Proton car-buyers or as a second car.

“The Persona, however, registered a 27 per cent increase with 19,510 units sold compared with 15,390 units in 2016. The Ertiga also gained healthy acceptance in the market with 6,091 units sold in 2017,” it said.

Proton Vice-President of Sales and Marketing Abdul Rashid Musa said the company would intensify efforts this year at implementing activities which were aligned to the new three to 10 years Business Plan, which is key to its turnaround.

He said Proton is also coming up with attractive consumer campaigns, as well as an improvement of product and services quality, to pick up the sales numbers.

Meanwhile, in conjunction with the Chinese New Year celebration, Proton is rewarding its customers with prosperity discounts until Jan 31 for all models. - Bernama