Alibaba launches 11.11 Global Shopping Festival in Malaysia

KUALA LUMPUR: The Alibaba Group has launched its 24-hour 11.11 Global Shopping Festival for the first time in Malaysia, offering discounts of up to 50% and international shipping fees starting from zero ringgit.  

The Chinese e-commerce giant said Malaysian shoppers using e-banking facilities would also be able to enjoy RM30 cashback with a minimum purchase of RM300 on Taobao, one of its flagship online marketplaces.  

“Malaysia is a key market for the group and we find that Chinese consumers have a preference for Malaysian products such as snacks and coffee,” said Alibaba Group Tmall World Southeast Asia business development manager Cici Cai after launching the festival in Kuala Lumpur on Wednesday.

Apart from Alibaba's Tmall and Taobao marketplaces, Malaysian consumers can also shop via the Lazada platform under the ‘Taobao Collection'. The Alibaba Group has a 83% stake in Lazada. 

The 24-hour global shopping festival would see consumers around the world enjoying promotions and offers from over 140,000 brands and 15 million product listings.  

Last year, almost 100,000 merchants participated in the global shopping event with consumers spending US$17.79 billion during the 24-hour period. - Bernama