Tie-up heralds new era in mobile marketing

Working together: Buhlmann (left) and Lau ink the global strategic partnership to boost Dentsu Aegis’ mobile marketing capabilities at Cannes Lions Festival last week.

Tencent and Dentsu Aegis embark on global strategic partnership

A NEW era in mobile marketing is set to unfold with the recent tie-up between China’s leading Internet company Tencent Holdings Ltd and international advertising group Dentsu Aegis Network.