Astro launches NJOI Now

Group CEO Datuk Rohana Rozhan is targeting to increase the number of household customers for its TV services by an additional 400,000 customers

KUALA LUMPUR: Astro Malaysia Holdings Bhd has launched a new video streaming service, NJOI Now, to provide Malaysians free access to on demand entertainment.

With the launch of NJOI Now, all Malaysians can now “NJOI” online and offline access to content on all screens, at home and on individual mobiles.

This free service includes access to over 2,200 titles of movie and drama box sets, even tutorials which may be downloaded and stored on devices.

“Since its 2011 launch, NJOI has had an unprecedented take-up rate with the privilege of serving 1.8 million households today, and a near future potential reach of 12 million viewers.

“This is as we execute on our commitment to enable the increasingly digital, connected and on demand lifestyle of our customers,” said Astro CEO Datuk Rohana Rozhan.

Prime Minister Datuk Seri Mohd Najib Tun Abdul Razak, who launched NJOI Now, said he hoped for more digital content to be created on platforms available like NJOI Now, that will encourage viewers to embrace and take advantage of the digital economy that is being promoted by the government.

His speech was read by Communications and Multimedia Minister Datuk Seri Dr Salleh Said Keruak.

“It is no surprise that youth are the largest group that utilise digital platform.

“It is them whom we encourage to be entrepreneurs, to take advantage of the digital economy that is being promoted by the government such as the launch of the digital free trade zone recently,” said Najib.

NJOI Now is the only mobile app in Malaysia to provide free on demand content, box sets and signature titles from Astro Prima, Astro Maya HD, Astro Oasis, Astro AEC, Astro Vaanavil, live local sports on Astro Arena, latest news on Astro Awani, as well as exam tutorials on Astro Tutor TV.