Carlsberg sees growth despite challenging market

A bartender serves a glass of Carlsberg beer at a bar in Kuala Lumpur, Malaysia in this July 4, 2012 file photo. - REUTERS

PETALING JAYA: Carlsberg Brewery Malaysia Bhd sees flattish growth in the traditional beer market, but expects consumers’ shifting preference for premium brands to sustain its performance this year.

“We still believe that we can register growth in the current challenging market. This is mainly due to the expectation of a strong performance of our premium brands,” Carlsberg managing director Lars Lehmann said.