Dentsu banks on research platforms

Lim: I think one of our strongest assets that gives us that edge over competition is our proprietary platforms, namely the CCS and SenseAsia.

Global advertising agency wants to strengthen its branding and strategic planning services

AFTER a spate of acquisitions and building its talent pool with the recent appointment of three key personnels, Dentsu Aegis Network Malaysia is banking on its research platforms to strengthen its branding and strategic planning services.