KUALA LUMPUR: 7-Eleven Malaysia Holdings Bhd
’s wholly owned subsidiary has launched its 2000th store in Malaysia.
7-Eleven said the store at The Scott Garden in Old Klang Road reflected the current 7-Eleven convenience store format, which was being rolled out across Malaysia via a programme of store refurbishments and new stores since late 2013.
“At our listing in 2014, we discussed our expansion plans and our intention to increase our number of new stores by 600 over the next three years from 2014 to 2016.
“We are very pleased to have reached this historic milestone of 2000 stores but it’ll be business as usual as we have no intention of stopping here and will continue with our rapid store expansion,” 7-Eleven Malaysia Sdn Bhd CEO Gary Brown said in a statement.
“We are also pleased to be able to showcase here today our latest product and service innovations which sets us apart from other convenience stores in Malaysia with a strong emphasis on best in class fresh food and beverage such as our well-received RM2 Fresh to Go hot beverages,” he added.
In the statement, 7-Eleven said during the opening ceremony, there was a tour and brief on the current innovation of the stores.
It noted that the current generation 7-Eleven convenience stores was to encourage customers to see 7-Eleven as a lifestyle concept, where they can enjoy the range of products on offer by spending time at the store, similar to a neighborhood café.
In addition to this, 7-Eleven Malaysia has increased its range of product and services to customers by providing Touch ‘n Go reload services, bill payment for utility providers, online purchases payment through MOLPay, point-of-sales activated (POSA) gift cards and parcel locker services in partnership with BoxIt.
“It is important to us to continue to innovate on not only our product offering, but to also play more of a role in the daily lives of our customers. By offering these services, we can offer a whole new level of convenience in Malaysia and we continue to be the leader for the convenience sector.
“We are enthusiastic about the future and will continue to deliver the best possible product, services and promotional offerings at our stores based on what our consumers want,” Brown said.