ONE-way to break the taboo

Wedel: ‘We have religious and political intolerance for condoms that’s very significant and is a tough challenge to overcome.’

IN many parts of Asia, there is still the underlying taboo on the topic of sex. Nevertheless, it is an important and necessary one as many are still oblivious to the dangers of unprotected sex.

This is the message that Karex Bhd and its 55% subsidiary US-based Global Protection Corp are trying to get across, especially with the launch of the ONE brand condoms in Malaysia, which was in conjunction with World Aids Day on Dec 1.