UEM Sunrise eyes up to RM500mil sales from campaign

Anwar Syahrin Abdul Ajib, managing director and chief executive officer of UEM Sunrise Bhd.

KUALA LUMPUR: Property developer UEM Sunrise Bhd aims to secure sales worth RM300 million to RM500 million during its two-month Signature Selection campaign, said managing director and chief executive officer Anwar Syahrin Abdul Ajib.

The campaign, which runs from Sept 1 to Oct 31, offers customers property projects with a gross development value of RM800 million launched two years ago in Mont'Kiara in Kuala Lumpur, Cyberjaya and Nusajaya, Johor.

He said among the projects were 11 Mont'Kiara, Residensi22 Mont'Kiara, East Ledang's Lakeside Twin Villas and Nusa Idaman's Twin Villas II.

"This inaugural campaign is organised to reward our loyal customers whom we refer to as Trsorians and to recruit new members to experience our enhanced lifestyle offerings," he told reporters at the campaign launch ceremony here on Thursday.

UEM acting chief marketing officer Zadil Hanief Mohamad Zaidi said the Trsorians would enjoy double royalty discounts when purchasing any of the properties under the campaign and/or double referral fees if they refer a buyer under the Trsor Prime Referral incentive programme.

"The new purchasers will also be accorded upfront Trsor card member privileges and instantly enjoy advanced discount which is normally applicable on subsequent purchases only," he said.

Commenting on the formation of the Special Economic Committee (SEC) by Prime Minister Datuk Seri Najib Tun Razak, Anwar said the committee should review some of the measures taken earlier to cool the property market.

"As a property developer, we want to see how the SEC can encourage people to buy houses...perhaps, loosening the measures for first-time house buyers when applying for loans.

"As far as I'm concerned, we are not alone in this situation and there are a lot of property developers who would like to see the same thing," he added.

Yesterday, Najib, who is also the Finance Minister unveiled the structure and functions of the SEC, which will consider immediate and medium-term planning to further strengthen the country's economic fundamentals. - Bernama