KUALA LUMPUR: The business events industry is projected to generate a cumulative economic impact of RM34.97bil by 2030, says the Tourism, Arts and Culture Minister.
Datuk Seri Tiong King Sing (pic) said as of June 30, the Malaysia Convention & Exhibition Bureau (MyCEB) secured 416 business events to be held between 2026 and 2030, with a projected estimated economic impact (EEI) of RM8.27bil.
In the first half of this year, MyCEB spearheaded 194 business events nationwide, attracting over 341,000 delegates and generating EEI of RM1.81bil.
“For the second half of this year, MyCEB is targeting a total 493,519 business delegates with an EEI from business events amounting RM2.63bil.
“These results show the growing and continuous confidence of global event organisers in Malaysia,” he said at the Malaysia Business Events Week 2026 organised by MyCEB here yesterday, Bernama reported.
Tiong said business events have become a powerful platform to drive investment, foster innovation and create opportunities for local businesses and communities.
Since its setting up in 2009, MyCEB has secured 3,575 business events, welcomed over 4.5 million delegates and generated RM26.7bil in economic impact for Malaysia.
Tiong said Malaysia must continue embracing innovation, sustainability, digital transformation and talent development to ensure its business events remained globally competitive.
Tourism, Arts and Culture Ministry secretary-general Datuk Shaharuddin Abu Sohot said in light of the geopolitical uncertainty in the Middle East, Malaysia was encouraging organisers of international events to relocate their programmes to the country.
“For example, hosting the Formula 1 (F1) race at the Sepang International Circuit is beneficial to the country’s tourism sector because participants, including race crews and visitors, typically arrive in Malaysia more than a week in advance, which would stimulate the tourism industry.
“We will also organise several events to attract tourists, mainly those coming to watch the F1 race, including activities in Kuala Lumpur and Sepang,” he added.
Shaharuddin said programmes being planned included concerts featuring both local and international artistes and musicians to be organised by the private sector.
