Continuous learning process

BBDO/PROXIMITY Malaysia managing director Michelle Achuthan equates advertising as a form continuous education. “This is what I tell those who ask me what advertising is,” says the ad veteran who has been in the industry for the more than 20 years.

It is a continuous education process as being in the advertising industry, one is at the forefont of changes, she says, adding that the person has to keep up with changes or else will be left behind amidst the rapid changes in technology, lifestyle and consumer needs.