Naza Euro to launch Citroen's C-range in Malaysia


  • Business
  • Wednesday, 30 Jul 2014

SHAH ALAM: Naza Euro Motors Sdn Bhd will soon be launching more of Citroen’s C-range cars in the country.

“From the end of this year into next year, you will see three new models from the C-range. We are hoping to price this more competitively from RM100,000 onwards,” Naza Euro Motors chief operating officer Datuk Samson Anand George said.

Naza Euro, which assembles the completely-knocked-down Citroen vehicles at its hub in Gurun, Kedah, said it had recently given the public a sneak preview of the Grand C4 Picasso.

“We introduced the diesel variant first of the C4, which is an MPV priced at around RM189,000,” he said. The company, which took over the brand in 2013, aims to sell 600 Citroen cars this year compared with 180 units last year.

“We only had two models, the DS4 and the DS5, last year. If all goes well, we are looking at over 10% growth to 700 units next year. We expect sustainable organic growth. When there is a sudden spike, the back-end may not be able to catch up so fast,” he said.

The company aims to open two more sales outlets by year-end, bringing its total sales outlets for Citroen to seven this year.

“We are opening one next month in the Klang Valley at Puchong and another one in Ampang. Next year we will hopefully open another three (sales) outlets,” Samson said.

It now has five sales and/or service outlets nationwide. Two are located in the Klang Valley, two in Penang and one in Johor.

Samson noted that the emotional factor when buying Citroen cars could be a key advantage for the brand in the car segment category dominated by the Japanese marques such as Toyota and Honda.

“The design, detail and the heritage of the brand (helps) to contribute to the ownership of a Citroen. We have various customers whose profile include owning various types of luxury cars and they come into our showroom falling in love with our car designs,” he said.

“But in order to sustain any business, we have to go mainstream as well. And this is why we are bringing in the C-range cars,” he added.

Citroen’s best seller today is the DS5, followed by the DS3. The brand, which is originally from France, offers a standard five-year warranty on all its vehicles in Malaysia.

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