INDIVIDUALITY is something precious to the people in BBDO Malaysia. This is not a surprise as the advertising, marketing and corporate communications company led by its managing director Michelle Achuthan (pic) shares with StarBizWeek her leadership mantra: “We are a team of individuals; it is about how the individuals can contribute to the agency.”
Michelle spearheaded a major agency restructuring 18 months ago with the focus on rebuilding the creative department. This also led to the appointment of executive creative director CK Tan in April this year.
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