M’sian firms urged to invest in branding to move up value chain

KUALA LUMPUR: Malaysian companies must invest in branding to meet international standards as part of moving up the value chain to ensure their profitability and survival amid intensifying competition in global market, said Domestic Trade, Cooperative and Consumerism Minister, Datuk Seri Ismail Sabri Yaakob.

This would make Malaysia more competitive and offered the country the quantum leap needed to become a developed nation, he said.