The SOHO Solution: 21 selling strategies for growing your small business
Author: Tom Abbott
THE writer, a fellow small office home office (SOHO) entrepreneur and sales trainer, writes about his experiences and walks readers through the strategies in order to grow a successful small-scale enterprise. He divides the book into four parts understanding customer, production, presentation and relationship fundamentals and walks readers through some of the most important areas in all four of them.
The Little Book of Currency Trading
Author: Kathy Lien
Publisher: John Wiley & Sons
THE foreign exchange market, or forex, is now accessible to traders and investors around the world. Kathy Lien shows how to trade and invest in today's market. She writes about short and long-term trends and explains the forces that drive currencies, the common mistakes in forex investments, the popular forex scams and risk and the possibilities of profit in today's uncertain environment.
I Moved Your Cheese
Author: Deepak Malhotra
Publisher: Berrett-Koehler Publishers
IF you were a mouse trapped in a maze and someone kept moving the cheese, what would you do? Over a decade ago, Spencer Johnson author of Who Moved My Cheese? offered his answer accept the change. Now another writer, Deepak Malhotra, offers a radically different answer. Like Johnson, he uses the lives of three mice to illustrate his point each of us has the ability to escape the maze, or reconfigure it to our liking.