PETALING JAYA: The sponsorship of Liverpool Football Club has reaped rewards far greater than earlier estimated, with the deal helping Standard Chartered Bank (StanChart) tap a new group of customers, said the head of the bank's corporate affairs.
“In this first year of sponsorship, we have unqualified success,” StanChart group head of corporate affairs Gavin Laws said here yesterday to announce the July 16 pre season match between the Liverpool team and the Malaysian national football team.
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