Nelson's switch to selling corn in a cup instead of toys pays off


PETALING JAYA: Before he started selling corn in a cup, Datuk Nelson Kwok actually sold toys under the Ding Dang brand. But a quirk of fate made him switch to corn under the now famous Nelson's Corn In Cup, brand. Now they call him the cornman.

How did it start? In 1981, a farmer stepped into one of Kwok's toy shops and asked him to sell his corn as a snack in the toy shop.

Deciding to give the farmer a chance, Kwok took the corn cobs home and sampled it with his wife. They discovered that the corn was different - it was sweet and soft.

The couple decided to sell the corn cobs in their toy shop as a snack for children.

Full story in The Star today.

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