DiGi to expand market share

PETALING JAYA: Cellular operator DiGi Telecommunications Sdn Bhd (DiGi), which currently has about 27% share of the youth cellular market, expects its new service – DiGi Music Unlimited – to boost that market share to 33%, a senior company official said.

“We are aggressively trying to capture this market share of 33% as soon as possible,” said Albern Murty, DiGi’s head of products and segment marketing, adding that the company had not set a time frame to meet the target.