Celcom expects better second half

  • Business
  • Tuesday, 24 Jul 2007

KUALA LUMPUR: Celcom (M) Bhd is looking forward to an “even better” second half year, supported by more intense marketing and promotional activities.  

Chief executive officer Datuk Sri Shazalli Ramly said: “We've had an encouraging first half-year and the second half is going to be even better – momentum is on our side.”  

He said the telco, which is due to announce its second quarter results soon, had “already exceeded” its earlier announced key performance indicators (KPI) for the first six months. 

“Physical numbers (of subscribers) are no more the game, revenue has become more important,” he told a press conference after the company launched its “branded” customer service here yesterday.  

Shazalli said Celcom would throughout the week make “major announcements” on new products and services, aimed at enhancing the total customer experience.  

On the “branded” customer service, Shazalli said it involved among others, new suits for customer service personnel, new service centres and staff training. 

Shazalli Ramly with Celcom’s customer service representatives

Other initiatives include web online registration for post-paid users, free calls to 24-hour contact centre and payment kiosks.  

Shazalli also said the telco aimed to have 200 Blue Cube stores, its first concept store that allows customers to “experience, touch and feel” its full range of mobile lifestyle products and services, by end-2008. 

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