New Yeo soy drink targets younger market segment


  • Business
  • Wednesday, 12 Nov 2003

YEO Hiap Seng (M) Bhd expects to strengthen its position in the non-carbonated beverage segment for the health-conscious with its newly launched Yeo's Black Soy drink. 

The company said Yeo's Black Soy drink, in a vibrant and alternative black and silver packaging, was expected to increase the popularity of its drinks among the younger market following the successful launch of Yeo's Justea drink, a green tea with a twist of lemon. 

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