ONCE the first port of call on every shopping trip, Australia's department stores are struggling to keep up with fickle shoppers who want to be sun-kissed surfers one minute and sultry gypsies the next.
The stores, which started out in big cities such as Sydney and Melbourne, often have misjudged rural tastes. They are facing increasing competition from discount chains. And there are simply too many stores for the small but affluent population.
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