Acson switching to new strategies to boost air-cond sales


  • Business
  • Wednesday, 14 May 2003

Acson Malaysia Sales and Service Sdn Bhd is making every effort to increase its sales by applying new business strategies and reinforcing its strength as a 100% air conditioner specialist. 

In a statement, Acson general manager Aaron Koo said the company would be dealing only in air-conditioners and would concentrate more on meeting the needs of the consumers. 

“Acson can't afford to jump onto the bandwagon of price-cutting all the time,” Koo said . 

According to Koo, the company faces stiff competition in the market, one of the reasons being China producing lower-priced brands which are fast filling a niche, resulting in price-cutting. 

Due to that, many air conditioner manufacturers were experiencing lower profit margin, he said. 

“To deliver only the best in air-conditioners, Acson is stepping up its efforts in the area of research and development (R&D) that includes improving the features of its air- conditioners to benefit the customers and at the same time saving them from paying a higher price at the end of the day,” he said. 

The local brand is one of the top five brands in air-conditioning products in Malaysia and it has made its presence felt in Australia, Britain, France, Nepal, Mexico, South Africa and Vietnam, among others. 

Koo said Acson had also gained the approval of domestic consumers such as Duta Vista Kuala Lumpur, the Central Market Kuala Lumpur, Nippon factory in Mantin and Burau Bay Resort Langkawi. 

Acson provides a wide range of air-conditioners from household to commercial and industrial use. Among them are ceiling cassette, ceiling concealed, ducted blower, air-cooled roof top packaged type, liquid chillers and air-cooled mini chillers. 

Backed by conglomerate O.Y.L Industries Bhd’s R&D centre in Sungai Buloh, one of Acson’s air conditioners has managed to bag the prestigious 2001 Galaxy Award in Australia for energy use efficiency and the Special Award for Product Excellence (development of a Malaysian brand) by the International Trade and Industry Ministry. – Bernama 

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