LEATHER is in. And the Singapore-based distributor of Braun Buffel leather goods is making sure that no expenses are spared in creating more awareness of the brand particularly among the urban young professionals between the ages of 25 and 45 in Malaysia.
According to David Liao, director of Lianbee-Jeco Pte Ltd the sole distributor for Braun Buffel, Renoma, Givenchy and Pierre Cardin In Asia, the demand for mid-price range leather products had remained relatively unscathed despite the global economic malaise.