Getting it right with cars and expensive toys

THIS month, being notable for a three-day blast that is supposedly a high octane, ear-splitting event – the Sepang leg of the 2003 Formula 1 races – let’s stay on this theme and talk cars.  

Like those other high image products such as airline and cruise travel, luxury hotels and designer goods, motor vehicles and their advertising hold a special fascination for the general public while those of us who are lucky enough to write on a car account never entirely forget the experience.