KUALA LUMPUR: In the world of transport travel, safety and comfort are of the utmost importance in the market.
And the experienced tour bus service company NEW TO VIEW Travel & Tour is now strengthening its position in the transportation industry by placing greater emphasis on providing flexible, safe, and reliable mobility solutions for corporate clients, the industrial sector, tourism, and group travel.
According to the Chief Executive Officer of NEW TO VIEW, Vicnesh M Rabind, the changing needs of customers today have seen transportation services no longer focused solely on renting buses from one destination to another.
On the contrary, customers, especially from the corporate and industrial sectors, increasingly require service providers who can understand the entire travel needs, including passenger capacity, travel schedules, routes, comfort, safety, and operational efficiency.
"We do not want NEW TO VIEW to be known only as a bus rental company. Our direction is to become a transportation solutions provider that can help customers manage their mobility needs more easily, efficiently, and reliably," said Vicnesh.
In terms of that promise, NEW TO VIEW, which has more than 30 years of experience in the industry, provides a variety of transportation services including tour buses, factory and worker transportation, corporate transportation, minibuses, shuttle services, VVIP transportation, as well as luxury cars and MPVs.
This diversity allows the company to meet the needs of customers from small groups to larger-scale passenger movements.
According to Vicnesh, among the segments with growth potential are corporate and industrial transportation services, specifically companies that require consistent employee transportation, corporate shuttles, factory transportation, as well as transportation for events, seminars, training, and company activities.
"For corporate clients, transportation is not just about providing vehicles." Punctuality, safety, vehicle condition, driver professionalism, and the ability to respond to changes are part of today's service expectations.
In a market with many transportation provider options, NEW TO VIEW sees aspects of reliability and customer experience as among the main factors that differentiate an operator.
The company pays attention to the condition of the vehicles, driver experience, punctuality, and flexibility to provide solutions based on customer travel needs.
NEW TO VIEW also sees the increase in business activities, corporate events, domestic travel, and the tourism sector as opportunities to expand the market for charter and group transportation services.
At the same time, the demand for employee transportation from industrial areas offers companies the opportunity to develop more long-term contracts and recurring transportation services.
This strategy allows NEW TO VIEW to build a balance between the seasonal tourism and leisure market and the more consistent corporate and industrial contracts.
In the next growth phase, NEW TO VIEW also sees the use of technology as an important component in enhancing operational efficiency.
"Among the areas that can be explored are digital booking, fleet management, route optimisation, vehicle tracking, and a more systematic customer communication system.
"The future of transportation is not just about who has more vehicles. It's about how we manage fleets, drivers, routes, customers, and data more efficiently," said Vicnesh.
For the next few years, NEW TO VIEW aims to strengthen its presence in the B2B segment, enhance collaboration with corporate and industrial companies, and expand its transportation service network for the tourism and group travel sectors.
Vicnesh said the company's main focus is to build a local transportation brand that can grow sustainably without neglecting the industry's core foundations, which are safety, reliability, and customer satisfaction.
"Our vision is simple — when organisations or customers think about how to transport a group of people from one location to another safely and comfortably, we want NEW TO VIEW to be among the first names they think of," he said. "Especially with a variety of services and an increasing focus on corporate, industrial, and integrated transportation solutions providers in Malaysia.
"Also, our company only appoints full-time bus drivers who try our best to look after them very well. We constantly look after their well-being, and we also fit the best tech for safety for all our buses. As for the new segment of VIP tour buses, we also hope to have bus stewardesses to serve our customers when it comes to food breaks and meal time."
For the record, the NEW TO VIEW set-up has more than 30 years of experience in the tour bus industry. Its new-generation fleet is continuously upgraded every year, and their safety system is said to be one of the best in the industry -- which includes a new technology where the operators can detect if the driver is tired or sleepy through their handphones, which is to be placed with the driver at all times.
The company is helmed by Vicnesh and Yoggaraj Rabindran. It was started by their parents Rabind @ Rabindran Muruguyah and Arulmany. For further information on the company, visit: www.busrentalkl.com
