SINGAPORE: The Asean Hyundai Cup 2026 Trophy Tour kicks off its regional journey in Thailand later this month, with the iconic trophy to be showcased at the Bangkok International Motor Show from March 23 to April 5 at IMPACT Challenger Hall 2, Booth A12, Muang Thong Thani.
The Hyundai Cup, the jewel in the crown of Asean football, will celebrate its 30th anniversary from July 24 to August 26 as the region’s 11 national teams battle to be crowned champions.
During the motor show, which is regarded as the largest in Southeast Asia, fans and motor enthusiasts alike will have the rare opportunity to get up close to the trophy that will soon be lifted by the next Hyundai Cup champions. Vietnam are reigning champions of the Hyundai Cup following a 5-3 aggregate victory over Thailand in the 2024 final.
Fans will also be able to take part in a variety of interactive activities at Hyundai’s booth. Visitors can sign up for test drives of the global smart mobility leader’s latest vehicles, participate in football-themed activities and enjoy the opportunity to take photos with the Hyundai Cup trophy during its scheduled appearances.
The Bangkok International Motor Show* will run from March 23 to April 5, and the exhibition will be open to the public from March 25 onwards.
Following its opening stop in Bangkok, the Trophy Tour will continue its journey to Malaysia and Indonesia over the coming months leading up to the Hyundai Cup 2026.
Stay up to date about the Hyundai Cup 2026 Trophy Tour on the official Asean United FC digital platforms - aseanutdfc.com and @aseanutdfc on Instagram, Facebook, TikTok, YouTube and X.
NOTE: The Asean Hyundai Cup
Celebrating its 30th anniversary this year, the Asean Hyundai Cupis the jewel in the crown of Asean football as South-East Asia's top international football tournament, with 11 Asean nations battling for regional supremacy on a biennial basis.
Since its inception in 1996, it has grown from a two week-long centralised tournament into a competition that is played across every South-East Asian country and major city over a four-week period.
Thailand are the competition's most successful team with seven titles, but they were denied an eighth championship in 2024 after they were beaten 5-3 on aggregate in the final by Vietnam, who claimed their third title. Singapore are the competition's second most successful team with four championships while Malaysia have lifted the trophy once in 2010.
The competition has grown from strength to strength with each edition, setting records both on and off the field, to seal its position as the region’s largest, most popular football event. In 2024, it achieved a record 541.5 million viewers on television and digital streaming platforms while social media channels Facebook, Instagram, TikTok, YouTube and X registered 12.66 billion views of event-related videos.
