Nadhir Nasar is somewhat of a one-of-a-kind generational talent. The young millennial artiste has proven himself as a brilliant actor, a successful model and at the same time even a much-wanted host-presenter for top events.
And on top of that, meet the man who is making a name for himself behind the camera, as a director, too.
And to take his career even further, the young artiste is now aiming to make a full-fledged movie next year. He and his production team from Laugh Out Loud Entertainment are already working on a script and putting together the works for his first movie.
"The script is done, and we are ironing out the details with sponsors and producers to back the movie. It is a big, very important step for me, and I just hope the fans will continue to support me in my new effort."
Since bursting into the scene in 2019 and winning the Young Popular Star of the Year at the BH Awards in 2021, Nadhir has been on a speed train with his career.
He made his name with the wildly popular 'Projek' series (High Council and Anchor SPM) and then won many hearts with Astro Ria's 'My Famous Ex-Boyfriend', considered to be the most favourite series with the young hearts in 2023.
He further cemented his booming career as an actor with solid performances in the "Magic Rompak" and "Klepet" movies in 2025. While Magic Rompak was a big-budget event with top stars, Klepet was praised as a chaotic, funny, and entertaining watch.
In conjunction with the meaningful presence of Aidilfitri, Nadhir and Laugh Out Loud Entertainment also officially launched its latest Raya Advertisement titled “Bila” (When), at a press conference held at The Camelot, Royal Chulan Damansara.
With the support of official sponsor, Milo, “Bila” is a Raya advertisement directed by Nadhir, featuring light-hearted, relatable, and emotionally rich storytelling.
The advertisement tells the story of Siti, a working woman who sees Raya not just as a celebration, but also as a stressful season. At 30 years old, every trip back to her hometown is filled with the dreaded question: “When are you getting married??” To avoid family pressure, Siti hires a ‘fake boyfriend’ every year.
However, this Raya is different when Alif, the part-time actor she hires, unintentionally wins over her entire family, forcing Siti to confront the reality that the career success she pursued might have distanced her from her loved ones.
Through Nadhir Nasar’s directorial touch, this narrative is delivered with a blend of comedy, emotion, and family warmth that is not overdone, but enough to make viewers smile and feel touched.
It also highlights the reality of social pressure during festive seasons, while inviting viewers to appreciate the true meaning of family, honesty, and sincere relationships. The advertisement stars popular actors such as Yusuf Bahrin, Areef Amran, Erysha Emyra, Ezzanie Jasny, Auni Yusri, Syad Mutalib, and a special appearance by the golden-voiced singer, Liza Hanim.
“Working with friends under the same management is always special, especially when we collaborate on a project I directed. Proud to continue moving forward, growing, and creating together with LOL management,” said Nadhir Nasar.
According to the production representative, the advertisement was produced with a relaxed and honest storytelling approach because the issue highlighted is very close to the reality of society today.
“The question ‘when’ might sound ordinary, but behind it lies pressure, longing, and emotions that are rarely expressed. We want to convey this story in a light-hearted yet meaningful way.”
He added, "Well, actually, I have been asked this very question every year during Hari Raya when I return home (while chuckling at the question during the launch). This short story even relates to me, yeah. But on the serious side, I'm not thinking of anything about marriage now. Really ... My mind's aim now is to do well in my career and look after my parents.
"My parents are the best thing ever for me. They have supported me so much all my life. It is time for me to return the love to them. However, if I do meet that magic person, then settling down will be on the table. For now, it is my parents, first, second and always," said the 29-year-old Nadhir.
The Raya Advertisement “Bila” will be officially released on the Laugh Out Loud Entertainment Sdn Bhd YouTube channel on Saturday, March 7, 2026, at 8:00 PM, and is expected to attract viewers who enjoy romantic comedy stories with a touch of family sentiment.
