PETALING JAYA: Talk about South Korea, it's always kimchi first and then K-pop and K-entertainment. And the South Korean government is now intensifying efforts to ensure people in the South-East Asia region enjoy the fare.
And they are even bringing all the favourite kinds and types of kimchi that are available back home right to the doorstep of the people of South-East Asia, and that includes Malaysia, which is now hosting the Korea Kimchi Festival in Petaling Jaya.
For the record, Kimchi is a traditional Korean side dish consisting of salted and fermented vegetables, most often napa cabbage or Korean radish. A wide selection of seasonings are used, including gochugaru, spring onions, garlic, ginger, and jeotgal. Kimchi is also used in a variety of soups and stews.
Datuk Matthew Lee: Chairman and Founder of KMT Group of CompaniesIn an interview with the organisers, Datuk Matthew Lee, the Chairman of KMT Group of Companies, said they are indeed proud to usher in South Korea's favourite dish and history to Malaysian taste buds.
"It is always an honour to showcase Korea's proud dish, and that is kimchi. And there are many kinds of kimchis here, and we hope Malaysians will enjoy these dishes just like we love them back home," said Lee.
"We also intend to have more of such events all over the South-East Asia region. And events such as the one in PJ to be held more frequently in Malaysia."
From November 8 to 16, 2025, food lovers, culture seekers, and families are invited to immerse themselves in the flavours and traditions of Korea’s most iconic dish — kimchi— at the Korea Kimchi Festival, held at K Plus Food Market, The Curve, Mutiara Damansara.
Hosted by the Korea Agro-Fisheries & Food Trade Corporation (aT Center), a government agency under the Ministry of Agriculture, Food and Rural Affairs (MAFRA) of the Republic of Korea, and organized by KMT Food & Beverage Sdn. Bhd., this year’s festival aims to strengthen cultural and culinary ties between Korea and Malaysia while promoting the versatility, craftsmanship, and health benefits of authentic Korean kimchi.
Chang Chung Ho: Director of aT Center Kuala LumpurMeanwhile, Chang Chung Ho, the director of aT Center, said the food here during the event has also been certified Halal.
"Back home in South Korea, we know the importance of the halal certificates for Muslim countries. And we strictly follow the rules for Muslims who also enjoy the Korean food," said Chang.
The nine-day festival brings Malaysians a first-hand opportunity to experience the artistry and heritage of kimchi through interactive workshops, tastings, and cultural programs.
Festival Highlights:
* Kimchi-Making Classes & Live Demonstrations
Learn the secrets behind authentic kimchi from Korea’s very own First Certified Kimchi Master, Madam Yoo Jung Im, who will share her personal philosophy and traditional recipes during live demonstrations in Malaysia.
* Korean Kimchi Showcase & Tastings
A diverse range of premium Korean kimchi made with high-quality ingredients sourced directly from Korea will be exhibited and available for tasting and purchase at special promotional prices.
* Cultural Engagement Zone
Discover the fascinating journey of kimchi—from its ancient preservation roots to its rise as a global superfood rich in probiotics and antioxidants—through immersive exhibits and photo-worthy displays.
“The Korea Kimchi Festival is more than just a food event—it’s a bridge of friendship and shared culture between Korea and Malaysia,” added Chang.
“Through the support of aT Korea, we are proud to introduce authentic, Halal-certified Korean food to Malaysian consumers, highlighting how tradition and innovation come together in today’s global culinary scene.”
Beyond the main event at The Curve, KMT will continue nationwide kimchi promotions in collaboration with leading retail chains such as AEON, Village Grocer, and TFM until November 23, allowing even more Malaysians to discover the authentic taste of Korean kimchi.
