Sukhumvit has emerged as the most talked-about tourism area in Bangkok among social media users in Thailand, according to data compiled from online conversations.
The finding was announced by Dataxet Ltd, a leading media intelligence group providing social listening services across South-East Asia.
Dataxet said it conducted social listening between July 22 and Sept 22, monitoring online discussions across various platforms.
The analysis found that 33% of Thai social networkers expressed interest in visiting the Sukhumvit area – the highest among all Bangkok districts.
Social listening refers to the strategic practice of monitoring and analysing online conversations about a specific topic, brand, product, industry or competitor across multiple platforms.
According to Dataxet, Sukhumvit ranked first because it represents the heart of modern Bangkok life, home to major shopping malls such as EmQuartier, Emporium, EmSphere and Terminal 21.
The area also offers several luxury hotels, is well connected via the BTS Skytrain, and features Benchakitti Park, a large public park popular among runners and health-conscious residents.
The report also noted frequent mentions of Thong Lor and Ekkamai, two trendy neighbourhoods within the Sukhumvit district known for its cafes, bars, boutique fashion stores, and lifestyle hub The Commons, a popular hangout spot for young Thais and tourists alike.
Aside from Sukhumvit, Dataxet’s analysis found that several other Bangkok districts were also popular among Thai social media users, namely Phra Nakhon (27.8%), Siam (8.6%), Yaowarat (7.9%), Ratchada–Huai Khwang (7.3%), Lat Phrao (5.7%), Silom–Sathon (5.2%) and Dusit (4.5%). — The Nation/Asia News Network
