Pop Mart’s new mini Labubu doll sells out instantly in China


All available inventory of the mini Labubus in China was gone before some could even load the purchase page fully. The dolls are expected to be in stock at Pop Mart’s brick-and-mortar stores on Friday. - Bloomberg

BEIJING: Chinese toy maker Pop Mart International Group Ltd.’s newest Labubu dolls sold out instantly after their release across online retail channels in its home country on Thursday (Aug 28), indicating consumer fervur for the rabbit-eared dolls remains high.

The latest version of the toys went on sale at 10 p.m. local time in China through multiple platforms including Pop Mart’s WeChat and Tmall stores. All available inventory was gone before some could even load the purchase page fully. The dolls are expected to be in stock at Pop Mart’s brick-and-mortar stores on Friday.

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China , Pop Mart , Labubu dolls

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