People walk past a store of Swiss watchmaker Swatch, in Beijing, China August 18, 2025. REUTERS/Tingshu Wang
Swiss watchmaker Swatch issued an apology and pulled ads featuring images of an Asian male model pulling the corners of his eyes up and backwards in a “slanted eye” pose.
The images for the Swatch Essentials collection were widely condemned online in China, where many comments said they appeared to mimic racist taunts about Asian eyes.
