'The Destination' shines a light on Saudi Arabia's new image as it moves towards a global future


KUALA LUMPUR (Bernama): Saudi Arabia has launched a new documentary titled "The Destination", showcasing the country's sweeping transformation under its Vision 2030 programme, spanning the political, economic, sports, and cultural sectors.

Produced by the Konoz Initiative under the Saudi Arabia Ministry of Media, the documentary goes beyond chronicling achievements. It offers a visual narrative of how Saudi Arabia-long associated with a conservative image-is now emerging as a competitive and modern global destination.

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