Luang Prabang charts bold tourism vision to become regional standout

Kuang Si Waterfalls is one of Luang Prabang's most popular tourist attractions. Recognised as a Unesco World Heritage Site since 1995, Luang Prabang is famed for its blend of traditional Lao architecture, French colonial charm, ancient temples and scenic beauty along the Mekong River. - Pixabay

VIENTIANE: Authorities in Luang Prabang have unveiled an ambitious five-year development strategy (2026–2030) aimed at transforming the Unesco-listed town into a premier tourist destination that blends modern comforts with cultural integrity and environmental sustainability.

Deputy Governor of northern Luang Prabang province, Bounleua Sinxayvoravong told local media recently that the core of the plan is a sweeping improvement of tourism infrastructure and services designed to meet the expectations of both domestic and international travellers.