Hit animated movie "Ejen Ali The Movie 2" (EATM2) is still doing well with local cinemagoers and producers are now hoping to reach the mission possible of seeing a total haul of RM65 million, itself that will be an amazing benchmark for animated movies.
Producers of the movie, Primeworks Studios, have called the Malaysian fans of the movies, whom they have nicknames 'Agents', to continue supporting the movie, which has already hit the magic number of RM55.1 million this week, the highest ever collection for an animated movie in Malaysia.
"Agents, time is running out. We are in a mission now. We are hoping for a never before seen collection for an animated movie and we hope our agents will see us through in reaching the target," said Primeworks Studios in a statement.
The media release also pointed out that the biggest number of fans for the movie are from Selangor, Federal Territories (KL and Putrajaya), Johor, Perak and Kedah .
"We are counting on our Agents the deliver and ensure further success of this movie. We thank the fans for the immense support and we have they continue supporting us.
"Let's create another big success for local animated films. The producers also promise to up the tempo and raise the bar in our future ventures. Again, we thank all agents (fans) for their fantastic support," said Primeworks Studios.
Even more impressive, EATM2 has now surpassed the grossing of blockbuster films from Hollywood and Asia over the past two months.
This is a clear testament to the confidence and extraordinary support of Malaysian audiences for animated films that are based on local identity and spirit.
“This success does not belong to WAU Animation alone but to all the agents who believed in and stood by us from the beginning," said Usamah Zaid Yasin, director of the EATM2 film.
"I truly appreciate the dedication of the entire WAU Animation team who have poured their energy and creativity into making this film a success.
"Thank you also to our production partner, Primeworks Studios, who have given their full commitment in promoting this film, and have always come up with fresh and bold new ideas to ensure that EATM2 continues to be the audience’s choice.
"And of course, the highest appreciation goes to the fans who have been our backbone and main source of inspiration since day one.”
From an animated series on television to the silver screen, Ejen Ali has grown into a mature and influential franchise. This second film not only strengthens the brand, but also reflects the evolution of local animated storytelling that is bolder, more dimensional and touches the hearts of various audiences.
The first two seasons of the series were followed by “Ejen Ali The Movie” in November 2019, which grossed an impressive RM30 million (US$8 million) in Malaysia, Singapore, Brunei, and Indonesia, making it one of the highest-grossing animated films in Malaysia to date.
The latest installment, “Ejen Ali Season 3”, also holds the title of being the first Malaysian animated intellectual property to be co-produced with Disney+ Hotstar South-East Asia, and the series was launched exclusively on the streaming service in June 2022.
For the record, EATM2 is still showing in cinemas nationwide.
