BANDAR SERI BEGAWAN: Curious attendees learned more about the unique appeal and essence of Brunei Darussalam at a stand set up at the Arabian Travel Market (ATM) 2025, which took place over four days at the Dubai World Trade Centre, United Arab Emirates.
The Ministry of Primary Resources and Tourism (MPRT), through the Tourism Development Department (TDD), set up the stand, which centred around the theme ‘Royal Heritage, Islamic Grandeur and Untamed Nature’.
The stand showcased Brunei’s tourism offerings, further supported by direct air links between Brunei and Dubai via Royal Brunei Airlines.
This provides convenient access for Middle Eastern travellers to experience Brunei as an emerging, ecotourism-focused destination in South-East Asia.
The ATM presented a unique opportunity as it represented a gateway to global travel and tourism growth, serving as a crucial platform for the travel trade industry, uniting all sectors, including leisure, luxury, business events and corporate travel. - Borneo Bulletin
