HANOI: A series of well-prepared, high-quality music videos (MVs) released in recent months exploring unique cultural values and stunning landscapes are helping to spark a new trend in local tourism promotion and development.
The most prominent example is Bac Bling, a new music video (MV) by singer Hoa Minzy, which has garnered more than 106 million views on YouTube. Since its release, the keyword "Bac Ninh" – referring to the northern province – has become one of the most searched travel terms online.
