TOKYO (Bernama-Kyodo): The Japanese government is considering measures to encourage green tea farmers to shift more production to "tencha" leaves, which can be ground into matcha powder, from "sencha," commonly consumed in Japan, to boost tea exports, according to farm ministry sources.
Kyodo News Agency reported that Japan seeks to capitalise on the booming overseas market for matcha, often used in desserts and drinks, to offset falling green tea consumption at home.
