A complex in the heart of Shanghai that combines an esports arena with six nightclubs, a range of restaurants and a comedy club is luring crowds of young locals and tourists – despite a general slump in consumer spending – thanks to a “for-everyone” attitude and a reasonable, all-in price.
The 20,000-square-metre INS (“Into Nothing Serious”) complex is meant to offer an experience like an international music festival, according to founder and chairman Dino Ying Shu-ling, who is also the founder of one of China’s most successful gaming companies Hero Games and esports group VSPO.
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