A new Cathay Pacific Airways in-flight safety video, which interweaves protocols with Hong Kong cultural landscapes, may help to entice visitors to the city while also polishing up the carrier’s image, experts have said, but one observer has warned it requires more than a slick production to boost tourism.
The Hong Kong flag carrier’s six-minute video, which will be rolled out across all Cathay flights from Thursday and replaces one introduced more than seven years ago, showcases local landmarks, cultural attractions and natural landscapes as part of the city’s tourism drive.
