Indians battle intense heat with 'mad rush' for air conditioners, beer


A worker carries an air cooler for delivery to a customer during the heat wave in Ahmedabad, India, May 30, 2024. - Photo: Reuters file

BENGALURU, (India): Demand for beer in India is at a multi-year high and air conditioner sales are skyrocketing as the intense, unprecedented heat scorching parts of the country becomes a boon for some consumer businesses.

Temperatures in the Indian capital Delhi and the western state of Rajasthan soared to almost 50 degrees Celsius in recent weeks, with scientists saying the hot summer has become even more intense due to human-driven climate change.

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