Pop Mart banks on its first global theme park in Beijing for growth

Covering 40,000sq m, the theme park takes about a 20-minute walk to get through its four major zones. - China Daily

BEIJING (China Daily/Asia News Network): Pop Mart International Group, a Beijing-headquartered character-focused entertainment company and toymaker, opened its first theme park in Beijing on Tuesday (Sept 26) as it seeks its next growth driver and expands its business categories.

Located in Chaoyang Park inside the city’s East Third Ring, Pop Land has displays of its top intellectual property characters including Molly, Labubu, Dimoo, Skullpanda and Pucky, retail shops, catering and interactive plays, in collaboration with Chaoyang Culture and Tourism Group.