‘Hubby is mad at me, drink’: Chinese health product company and ad firm fined US$123,000 for violating ‘good social customs’ with ‘sexist’ collagen drink ads

A Chinese advertising firm behind a sexist publicity campaign for an “anti-ageing” drink which told women that looking younger would please an angry husband has been fined 480,000 yuan (US$67,000) for its role in promoting the product.

On July 28, the marketing supervision authority in Beijing said the Red Dates Culture Company had violated “good social customs” with the ad and had breached China’s Advertisement Law.