Is it less manly to post more?

Less active: Men tend to be on fewer platforms overall and do not post as often as women on apps like Instagram. — The Straits Times/ANN

For better or worse, much of life is categorised along gender lines: Clothing stores have sections for men and women, certain foods are considered more manly or more feminine, and even drinks can take on a gendered sheen (“manmosa”, anyone?).

Our newly published research finds that even social media is a canvas for rigid gender stereotyping.