End of rocky road for Baskin-Robbins in Thailand as all stores in the country are all shutting down

Image from The Nation Thailand/ANN

BANGKOK, March 18 (The Nation Thailand/ANN): World famous US-based ice cream brand Baskin-Robbins has announced it is shutting down its business in Thailand after suffering losses over the past 10 years.

Baskin-Robbins entered the Thai market in 1996 under Golden Scoop, a subsidiary of retail operator and master franchisee Mud & Hound.