Other cities include Battambang, Siem Reap and Sihanoukville in Cambodia, Luang Prabang, Pakse and Viengxay in Laos; George Town, Langkawi and Muar in Malaysia; Mandalay, Naypyidaw and Myeik in Myanmar; Baguio and Ilagan in the Philippines; Khon Kaen, Pattaya and Koh Mak in Thailand; and Halong, Dalat and Vung Tau in Vietnam, according to Phnom Penh Post.
Themed ‘Asean – A Community of Peace and Shared Future’, the ATF 2022 officially opened on Tuesday at the ceremony graced by Cambodian Prime Minister Samdech Akka Moha Sena Padei Techo Hun Sen and Cambodian Minister of Tourism Dr Thong Khon.
This edition marks the 40th anniversary of the pivotal travel trade platform for Asean and underscores Cambodia’s commitment as a key stakeholder in the region’s tourism eco-system.
Over 300 participants from more than 27 countries and regions attended the event, including tourism leaders and officials, international buyers, exhibitors, media as well as trade visitors and travellers from the tourism industry.
The event features official Asean National Tourism Organisations (NTOs) meetings, tourism ministerial meetings, and association meetings where leaders discuss programmes and their implementation to foster the Asean Tourism Recovery for a more resilient future are well underway.
At the heart of ATF is TRAVEX, the annual Asean leisure travel trade fair showcasing the latest Southeast Asia travel experiences, held from January 19 to 20.
Organised by a joint collaboration between MP Singapore and Cambodian Ministry of Tourism, TRAVEX features hoteliers, tour operators and travel agencies, national tourism boards, airline professionals, restaurateurs, attraction and theme park owners.
High-quality meetings between buyers and sellers both on-site and virtually are aimed at making the right connections toward the resilient and recovery of tourism sector in the region. - Borneo Bulletin/ANN