Japanese giant wants soy sauce to be the 'ketchup of India'

Chefs checing freshly arrived bottles of Kikkoman Soy Sauce at the Ishaara restaurant in Mumbai. Japanese food giant Kikkoman is now hoping to persuade Indians to use it in curries, sweets and everything in between. - AFP

MUMBAI, Aug 29 (AFP): Every dish tastes better with a dash of soy sauce, even dessert: that's the ambitious pitch of Japanese food giant Kikkoman, hoping to persuade Indians to use it in curries, sweets and everything in between.

Convincing 1.3 billion people to add a staple of East Asian cuisine to their butter chicken and samosas is no cakewalk but it will likely be easier than the brand's 1960s push into the United States.