‘Hermes of ice cream’ brand Zhong Xue Gao under fire after founder says people complaining about high prices can take it or leave it

The founder of a Chinese ice cream company is under fire for defending his product’s high prices and saying he did not care if the public bought it or not.

Dubbed the “Hermes of ice cream” due to its premium market position, the mainland China-based brand Zhong Xue Gao has been popular since its establishment in early 2018.