Evelyn Char Ying-lam was walking through the heart of Hong Kong’s shopping district in Causeway Bay late last month when an advert on the side of a tram caught her eye and made her stop in her tracks.
It was a promotion marking the 22nd birthday of her favourite Canto-pop singer, Keung To. Similar ones were plastered at spots around the city, many of them designed and paid for by the fans themselves.
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